The team at Tidal Training Club was incredibly driven to realize their goal of opening a community fitness center in Wolfville, Nova Scotia. They knew exactly what they wanted and needed someone to help bring their dream to life. A brand was born with fonts, colors, and a logo, and then a collaborative website development process ensued. The website had to be accessible, welcoming, and inspiring to those who were looking to get #strongertogether.

The Healthy Minds team was extremely collaborative during the website redesign process. The board members, staff and volunteers provided input throughout the project and agreed to take some fresh new photos to help make their new website shine. The project focused on making the page more accessible, on brand and inviting to users who needed support. By developing upon their existing brand I altered their existing social media content and applied colour treatments to their photos to help differentiate their events and services.

Redesigning the Al Whittle Theatre website and creating social content was a big source of pride. The venue is a staple of the Wolfville community and is steeped in rich history, having been in operation in various iterations for over a century. I wanted to lead the theatre’s online presence into a new era by creating efficiencies in how they post events, attract prospective renters and increase ticket sales. The team had some great assets to play with, and I helped give old photos new life through restoration and graphic design.

Working with Mezza Lebanese Kitchen was one of the most incredible experiences of my professional career. By developing on their existing brand, I helped take the restaurant chain to new heights through strategic marketing. I created their restaurant and franchise websites, directed their first national television commercial, designed menu boards, created trade show materials and much more.

Working on Meander River Farm & Brewery’s website redesign was an absolute delight. I did a complete overhaul on the page by giving special attention to the products and events pages. The process was made particularly enjoyable by the wealth of beautiful images and great branding provided by the brewery. Support local and pay t’t be disappointed!

Working on Hawthorn Clinic's website redesign and social media was a breath of fresh air. The team was very open to ideas and was excited about the new opportunities that our partnership would bring. I expanded the brand by incorporating the clinic's exterior paint colour into new designs and creating some iconography that blended nicely with the themes of tranquillity and wellness.

I was delighted to work with a brand that was the epitome of awesome. Two commercial divers turned distillers who make some of the best gin in the world. The innovation at Still Fired Distilleries is never-ending and I was proud to have been a part of their growth at a crucial time in their history. Still Fired has some exciting things in the works and their website redesign and social media strategy are two more tools that will help them achieve their ambitious business goals.

Art of City Building is an annual conference and speaker series that brings experts from all over the world to Halifax, Nova Scotia. Speakers present on various issues such as placemaking, climate crises and inclusion.

After the 2019 conference, I was brought on to create an archive structure for their website and have remained involved with every conference since. Most recently, I have designed some print materials and content for social media.

Sea Level Brewing needed a fresh approach to their existing Squarespace website after they expanded to a second location and opened up their own taproom. They had a template in mind and needed assistance implementing new content to bring attention to their new services and products. If you're in the Annapolis Valley, definitely pay them a visit!

After becoming the successful candidate for a website redesign RFP, I dove into the organization to understand their mission, goals and purpose. I wanted to give them a website that their members and board of directors were proud of by making it fresh, inviting, accessible and authentic. In addition to the overall redesign, I also restored their logos to a higher standard, created an online interactive map and increased the number of payment methods to help them grow their membership base.

Working with the Planters Ridge Winery team was an enjoyable experience every step of the way. I was tasked with developing a marketing strategy which involved elevating the brands consistency and design. Every team member I met was welcoming, friendly and knowledgeable. I learned so much about the industry and occasionally got to enjoy some of the products in between capturing content for their social channels.

I had the pleasure of upgrading some aspects of the Horton Ridge website, including design upgrades and an e-commerce section. A social media plan was also created to help the brand attract new customers and increase tour and event bookings.

I became involved with Big Brothers Big Sisters at a very exciting time as the organization was about to be rebranded nationwide. The Annapolis Valley chapter needed help interpreting the new branding before it was released to the public. Some early insight was given through the national identity guide so I could design posters and social media content for their brand launch event. I have been involved ever since, making fundraising materials, including their calendar on a yearl’m looking forward to future events and projects with Big Brothers Big Sisters.

A vacation rental owner had two properties in the same area and wanted a way to tie them together through a new brand. They had decided on the name Stay on the Bay and reached out to see how I could make the final pieces come together. A master logo was created with two supporting logos to differentiate each property. Looking to stay here? Check out their Superhost profile.

After eight years of working in hair salons throughout Halifax, owner Lindsay Alcorn decided she was ready to start her own business. With a website, an inventory of products and a long list of clients, Lindsay needed some cohesive branding to help bring the business to the next level. I identified the perfect font and created a logo to represent the vibe and experience people have in her chic home studio.

When I started working with Johnny K's Authentic Donairs, the donair had just been named the official food of Halifax. I helped promote Johnny K's by establishing a strong partnership with Ambassatours, including the Harbour Hopper tours. I created tour guide scripts, signage, menus and a promotional campaign to bring hungry tourists and locals to the iconic Pizza Corner.